Remember that out-of-the-blue burst of ideas you had last week while cooking dinner? Maybe you jotted them down on a piece of paper, in a notepad, or on one of your old bill envelopes. Now, do you remember where it is? Or better yet, maybe you do know, but now it’s covered in mystery stains. […]
Is Notion Worth It? Why We Love Notion for Business Organization Read More »
Who are your ideal customers? If someone asked you right now, “Who do you want to buy your product or service?” – would you have a clear answer? Or would you say something like, “Well…anyone could benefit from what I offer.” Here’s the problem… Trying to sell to everyone means your message connects with no
How to Identify Your Ideal Customers (AKA Your Target Audience) Read More »
If you’re cringing at the idea of writing a blog, email or even a short social media caption, your brand messaging might be the problem. Here’s the thing–writing about your business should be easy. After all, it’s something you’re passionate about. But if it feels frustrating, forced or just plain boring, it’s probably because your
5 Quick Fixes for Clearer, More Compelling Messaging Read More »
Ever wonder how your favorite coffee shop or local mechanic always pops up first when you search for a service? That’s local SEO hard at work–connecting businesses with nearby customers when it matters most. Whether you’re running a brick-and-mortar shop or a digital service-based business, local SEO for small businesses is the perfect way to
The Power of Local SEO for Small Businesses Read More »
I can smell a marketing scheme from a mile away, and the whole ‘SEO is dead’ narrative? Yeah, that’s one of them. If you’re a small business owner, you’ve probably heard the whispers, or seen the ads, heard the whispers or gotten an unsolicited DM claiming SEO is a thing of the past. Spoiler alert:
Why “SEO is Dead” is a Myth and Scare Tactic Read More »
Finding it hard to connect with your audience? I’ve been there. To be honest, all successful business owners have. As a new mom, I’m currently wrestling with my own identity crisis–specifically, my closet. Every time I open those doors, I feel completely disconnected from who I used to be. Crop tops? No thank you. Now,
5 Signs You Need a Brand Refresh to Scale Your Business Read More »
I hate to break it to you, but a cute logo and some graphic designs alone won’t cut it in today’s digital jungle. Good brands have pretty websites, great brands have compelling messaging, killer brands have both. Let’s face it: we live in a world where anyone can start a business overnight. With AI, YouTube
Why Brand Messaging Strategy Is Essential for Success Read More »
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