ABOUT THE COPY PLANET
BLENDING NEUROSCIENCE WITH NARRATIVES
Psychologically powerful, playfully persuasive.
Grab your floatie!
We're jumpin' in the deep end.
Spoken word has never really been my thing. But writing? That’s something I’ve always been good at. So, when the startup I worked at in 2021 laid off our entire department, I hit the ground running and decided to start something of my own.
Seriously, I packed up all of my stuff, bought a one-way ticket to South East Asia, pulled out my computer and started writing.
I had virtually zero plan. But what I was sure of, was that I would never go back to working 9-5 to make some old man in white pants and alligator boots a billionaire while I made $15/hr.
The problem?
I thought I could do it all myself.
*cue my first lesson in business*
You don't get a metal for being a solopreneur. Just a whole bunch of stress, headaches and under eye bags. Unfortunately, those don't pay the bills.
Bye bye, ego!
Asking for help is a power move.
When I launched my first business, I thought I could do it all—design logos, write contracts, create content, and figure out the ins and outs of everything myself. I spent countless hours watching YouTube tutorials, reading blog posts, and trying to master skills that, quite frankly, I had no business trying to learn.
The result?
Burnout, frustration, and delays that cost me far more than I realized.
One day, during a masterclass, I heard something that changed everything:
HIRING DOESN’T COST YOU MONEY IF IT SAVES YOU TIME.
That hit me like a ton of bricks. I wasn’t a graphic designer, a lawyer, or a web developer—so why was I wasting precious time trying to do their jobs?
It was then I realized that I was holding myself back, wasting time that could have been spent growing my business and earning revenue.
And the kicker? I ended up hiring professionals to do those tasks anyway.
Those mistakes I made?
They make up the secret sauce that keeps this bizz afloat.
& I'm ready to dish it out, no strings attached.
There's no gatekeeping here...
Quite the opposite, actually.
I’ve dedicated my entire life to helping creatives like YOU skip the guesswork and jump straight into success. Because not knowing where to start or being completely overwhelmed with information is a horrible excuse to flush your dreams down the toilet.
Here’s how I see it:
You: The visionary with big ideas.
Me: The strategist who turns those ideas into reality.
Together: We succeed.
Because you deserve more than just a copywriter.
Copywriting is so much more than just words. It’s the ability to do quality research and identify your position in the market. It’s understanding how to implement SEO strategies that get you noticed on Google. It’s the knowledge of how to structure the text on the page to engage the reader. It’s the application of psychographics in storytelling.
Luckily, I've got a lot more in my back pocket than some fancy prose.
Cognitive Neuroscientist
My experience in research is far deeper than a few marketing books from Amazon. I have a B.S. in Cognitive Behavioral Neuroscience and a dense history of working in research. Everything I do in business is rooted in real scientific research. Because words without science are just empty promises on the page.
Search Engine Optimization
Writing without SEO and a solid content strategy is completely pointless. You’re not just writing for your audience. You’re writing for search engines. And believe it or not, there’s a way to do it without sounding like a robot. All of my website copywriting is strategically created depending on your unique business goals.
Trained Web Designer
After I mastered copywriting, I dove into web design and started training with the best designers in the digital world. Why is this important? Because copywriting informs design. And having experience in both allows me to curate wireframed copy that feels cohesive both visually and verbally.
MY MISSION?
Making your brand the inflatable unicorn in a sea full of pool noodles.
Because your brand deserves attention.
That success you want?
It's right around the corner...
Let me take the trial and error out of the equation so you can get back to doing what do you do best: being the CEO of your company.
Trust me.
That dream life your’re chasing?
It’s just a few words away from becoming your reality.
Wanna know more about me, first?
Life motto:
Do it for the plot.
The Copy Planet is my love child. Born out of an affair with my social media alias and passion project, Departed Creature. When I decided to launch my copywriting business, I wanted a name that played nice with Departed Creature, but had its own persona. Thus, The Copy Planet was born. A space for all of you Departed Creatures to come and level up.
Forcing creativity kills creativity. When I get writers block, I step away from the project and into nature. Grounding myself and re-connecting with the abstract nuances of mother earth is almost always a foolproof way of getting my neurons to start firing.
Nope. I had big dreams of being a researcher and studying the effects of serotonergic psychedelics on PTSD, which I did for a while, but ended up here. Honestly? I couldn't be happier. Being a copywriter allows me to flex my researching skills while dabbling in creativity. It's the best of both worlds.
It depends on the day, but it's almost always between poetry and storytelling.
When I'm not writing, I'm spending time with my daughter. She's the light of my life and pushes me to become the best version of my self every day.
Write every day. It doesn't have to be long, or even good. Just write. Write at least one thing every day, and fall in love with the way your mind pours out through your fingertips. Write like your life depends on it.
I stay inspired by continuously pushing myself into uncomfortable sapces. Over time, I've found that for me, a lack of inspiration comes from comfort. My brain craves expansion and newness. So that's exactly what I give it.
My biggest passion in life is learning. Knowledge is the root of all action. It's what gives us power. Whether it's studying marketing strategies or how to cook a new meal for my daughter, I spend all of my free time learning one thing or another. If you want to know more about my personal life, check out my blog Departed Creature.
