Blending Neuroscience with Narratives
Science based copywriting and brand messaging crafted for your next F* yes moment.
Grab Your Floatie
We're jumpin' in the deep end.
Ever wondered why some brands stick and others flop? It’s not magic; it’s science. As your personal copywriter and Brand Scientist, I help you decode what words work with your audience and why.
Here’s how I see it:
You: The visionary with big ideas.
Me: The messaging strategist and copywriter who helps you turn those ideas into reality (with ease).
Together: We succeed.
Your message isn't just what you say
...it's what they hear.
Incoming *Hot Take*
Traditional sales funnels are dead.
People are smarter than ever. They know when they’re being sold to (and they don’t like it). And honestly, can you blame them?
Human beings want to feel cared for. We want to feel a connection with the brands we do business with.
My job is so much more than creating words that help you sell. My job is to take the stress out of your storytelling and help you figure out exactly what you need to say to connect with your audience.
Not only will your audience be incredibly relieved and STOKED to interact with you…But YOU will feel insanely confident, too!
More Than a Copywriter...I'm a Brand scientist
Hi, I'm Cydney Nelson!
Cognitive Neuroscientist
I have a B.S. in Cognitive Behavioral Neuroscience and a dense history of working in psych labs. Everything I do in business is rooted in real scientific research. Because words without science are just empty promises on the page.
Messaging Strategist
You’re not just writing for your audience. You’re writing for search engines. Believe it or not, there’s a way to write SEO content without sounding like a robot. All of my website copywriting is strategically created depending on your unique business goals.
Trained Web Designer
Why is this important? Because copywriting informs design. And having experience in both allows me to curate wireframed copy that feels visually and verbally cohesive. Plus it makes it easy for me to collaborate with your web designer & make sure your vision comes to life.
Spill The Tea
The Copy Planet is my love child. Born out of an affair with my social media alias and passion project, Departed Creature. When I decided to launch my copywriting business, I wanted a name that played nice with Departed Creature, but had its own persona. Thus, The Copy Planet was born. A space for all of you Departed Creatures to come and level up.
Forcing creativity kills creativity. When I get writers block, I step away from the project and into nature. Grounding myself and re-connecting with the abstract nuances of mother earth is almost always a foolproof way of getting my neurons to start firing.
Nope. I had big dreams of being a researcher and studying the effects of serotonergic psychedelics on PTSD, which I did for a while, but ended up here. Honestly? I couldn't be happier. Being a website copywriter and messaging strategist allows me to flex my researching skills while dabbling in creativity. It's the best of both worlds.
It depends on the day, but it's almost always between poetry and storytelling.
When I'm not writing or working on my digital marketing business, I'm spending time with my daughter. She's the light of my life and pushes me to become the best version of my self every day.
Write every day. It doesn't have to be long, or even good. Just write. Write at least one thing every day, and fall in love with the way your mind pours out through your fingertips. Write like your life depends on it.
I stay inspired by continuously pushing myself into uncomfortable sapces. Over time, I've found that for me, a lack of inspiration comes from comfort. My brain craves expansion and newness. So that's exactly what I give it.
My biggest passion in life is learning. Knowledge is the root of all action. It's what gives us power. Whether it's studying marketing strategies or how to cook a new meal for my daughter, I spend all of my free time learning one thing or another. If you want to know more about my personal life, check out my blog Departed Creature.
Absolutely. While I have worked with a lot of large brands, my heart is in copywriting for small businesses and creative entrepreneurs. The process of helping a small business with messaging strategy & web copy is unparalleled.
