PHASE 00
ONBOARDING
First, we establish a baseline by doing deep research into your existing brand message and picking your brain to extract your ooey-gooey original excellence.
So you can turn your originality into profitable words that swoon your audience and scale your business.
"I like the sound of that."
^ You right now, probably.
"I'm not doing enough. Maybe I need to post more content..."
"Nobody is buying...Maybe I should create a new offer..."
"I keep getting price objections...Maybe I should add more value..."
"Are my prices too high? Maybe I should offer more discounts..."
But what if you didn't need more?
What if all you needed was a better way to deliver the excellence that you've so carefully packaged?
Think about it...
There are over 123 MILLION copywriters in the world.
Yet here you are, big chillin' at The Copy Planet...
Because somewhere along the way, our (likely digital) paths crossed and you thought to yourself:
"I'd like to know more about whatever this weirdo's got going on."
And THAT, my friend, is the power of Strategically Human™ brand messaging.
Because your brand voice is rooted in your unique lived experiences and oh-so-nuanced life.
Because your message is as powerful as the results you deliver.
Because you've finally closed the gap between your vision and your visibility.
Because you have messaging guidelines tailored to your offers that you and your team can follow.
"You want to work with someone like her because she is so passionate about what she does and truly cares. The Copy Planet elevated my business immensely and I would recommend it to anyone looking to grow their business!"
Karly Granger, Founder & CEO, PLESUR TREiN
REVIEW FOUND ON GOOGLE
Leaning into your unique personality and what makes you human is your strongest selling point.
But uncovering that on your own is sort of like trying to give yourself dating advice after staying in a toxic relationship for 5 years too long...
You'll spend months analyzing your life, convince yourself you know what's best and then end up second-guessing your decisions on a daily basis.
That's why The Copy Planet exists...
To help you see your brand from another POV (one that's trained in copywriting, human behavior AND web design) and create a message that positions you as the undeniable choice for your f*ck yes clients.
Each Brand Humanifesto™ is customized to meet your brand goals and specific marketing channels to ensure each bit of information is 100% useful for your biz.
Set yourself apart with messaging that positions you as the 1-of-1 choice for your f*ck yes clients
Clearly communicate who TF you are, what you stand for and why you're the no-brainer choice
Speak confidently with a consistent voice throughout the customer journey and show up consistently on socials, emails, your website, PR and beyond
Full breakdown of your f*ck yes clients and a messaging vault that shows you exactly how to talk to them to make them fall in love with your biz
So you can confidently replace marketing cliches with phrases that make your brand memorable without design
Simple writing and storytelling guidelines to help you easily slay content creation on your most used marketing platforms
First, we establish a baseline by doing deep research into your existing brand message and picking your brain to extract your ooey-gooey original excellence.
Next, I put on my research cap and perform a thorough sweep of your market and target audience and interview your past clients to prepare an individualized neuroscience backed strategy for your brand messaging overhaul.
Over the next few weeks, I'll study our call transcripts, stalk your social media captions and just about anything else that will help me embody your voice and create 1-of-1 messaging that converts your dream clients.
Once your Brand Humanifesto™ is complete, I'll send it to you for review with a detailed Loom video and we'll work on any necessary revisions until it's perfect. And don't worry, I'll stick around for 30 days post project just in case anything comes up.
"I’m not sure how she did it, given the fact that I’m horrible with words, but really, I feel like I hardly gave her any info about myself. Lots of “idk!” and “I don’t know what that means” and “I don’t know even who I am!” I’m just not used to promoting myself. My humanifesto is just incredible! If you’re not out there getting visibility, get with Cyd so you can confidently start!"
MARISA KEMPT, REAL ESTATE AGENT & DOG RESCUER
REVIEW FOUND ON GOOGLE
• BRAIN Intake Questionnaire
• 90-Minute Strategy Call
• 30+ Page Messaging Guide
• Up to 10 Client Interviews
• Loom Walkthrough Video
• Live Review Call (Optional)
• 2 Complimentary Edits
• 1 Mo. Post Project Support
$2,750 INVESTMENT
BOOK FREE CALL NOWEverything in the Brand Humanifesto™ plus:
• Up to 5 Pages of Web Copy
• SEO Keyword Research
• SEO Title + Meta Descriptions
• Collab with Your Designer
• UX Friendly Copy Wireframing
• Unlimited Copy Revisions
$6,500 INVESTMENT
BOOK FREE CALL NOW
Do I make money writing words? Yes. And thankfully, it keeps the lights on in this joint. But that's not WHY I keep showing up.
You see, I'm here because I'm addicted to watching people go from feeling stressed out and somewhat discouraged to over-the-moon, tears-of-joy happy because they finally feel like their message reflects their effort.
And that my friend, is some priceless shit.
You're an established brand ready to launch a brand new offer and want to develop 1-of-1 messaging that speaks to your ideal clients.
You've been scaling your business but you're starting to feel like you've outgrown your current messaging and want to level up your brand identity without losing your human touch.
You have proven offers, but you're struggling to connect with your audience on a deep enough level to drive conversions and long term retention.
You are actively growing your business and want to ensure you and your team show up consistently across touchpoints.
You have a successful business, but you want a second set of eyes to tell you where you might be leaking revenue and help fill those messaging gaps.
You're ready to rebrand and want someone by your side to call you out on your blind spots and create messaging and copy that will carry your biz for years to come.
If any of these sound like you, it's not a bad thing. It just means you're not quite ready for messaging yet.
I'm not in the market of selling to people who aren't ready for or don't need my services.
Please feel free to book a call, and I can refer you to a brand strategist.
"Having the opportunity to work with The Copy Planet for our website has been well worth every penny. Effective brand messaging and copywriting of the tone we wanted was a total necessity for the clientele we were aiming for. The traction we have gained has continued to bring us incredible, genuine clients. I can’t recommend working with The Copy Planet enough."
BRYCE & ALLIE BOGLE, BOGLE BUILDERS INC., REVIEW FOUND ON GOOGLE
Brand messaging takes time, and quite frankly, I wouldn't trust anyone who tells you otherwise.
The typical timeframe for a brand messaging intensive is 4-6 weeks.
And if you're adding website copy, we're looking at 6-8 weeks.
The time varies depending on how quickly we get through our strategy, how many edits are needed, and the speed of basic correspondence.
I'll ALWAYS keep you updated throughout the process, though. And if you're on a time crunch, just let me know upfront, and we can chat more about logistics.
In this economy? Hell yeah. Payment can be made in two or three parts.
Some creators hate payment plans, but I remember what it was like to NEED help and not be able to afford a crazy-high-ticket offer, and I don't want anyone to go through that.
All I ask is that you're 100% transparent in the discovery call so I can do my best to work with you. If it's WAY out of your budget, the CopyRx Audit may be a suitable stepping stone!
No problemo. If you book the brand messaging service and decide you want website copy within 60 days of project completion, I will honor the bundled discount.
Hellz yeah! We can upgrade your package to include whatever you need for your launch. Just fill out the contact form and select the services you're looking for, and we can chat more.
Hell to the NAH! I use AI for deep research, sorting and organizing large chunks of data, answering quick questions and basic automations...
But I don't use it to create your strategy or any piece of your brand messaging.
If you ask ChatGPT itself, it will tell you it's HORRIBLE at creating differentiation.
Your audience (and your bank account) will thank you.
BOOK FREE CALL NOW